July 2016 Board Minutes
Wednesday, 7/20/2016 7:00 – 9:00 PM,
Mission Trails Regional Park Visitor’s Center Library
One Father Junipero Serra Trail San Diego, CA 92119
For information contact: info@SDMBA.com or
Kevin Loomis President
President@sdmba.com
Call to Order
Meeting begins at 7:05 PM
Introductions/Roll Call
Susie Murphy – Executive Director
Ben Stone – Vice President
Jeff Tanzola
Jose Galaz
Skii Fleeton-Essenfeld
Mike Jennings
Minette Ozaki
Kirk Riley also present
IMBA 40%/401K for Susie; Healthcare; if she opts in, IMBA has to give her the match.
Public Comment on Non-Agenda Items (2 mins. limit per individual; must fill out comment card prior to call to order) Opportunity for members of the public to speak to the Board on any subject matter not on tonight’s agenda
Ben Stone: Homefed contacted, fence on Strathmore is torn down again and the residents have complained to the City of Santee.
They are repairing the fence quickly again, but people need to stop using the Strathmore entrance to Sycamore.
All of the entrances on Strathmore are not good to use, the City was contemplating sending sheriffs out to patrol this area.
Using that street will jeopardize our chances of future trail use in that area.
Santee Master Plan – Kirk Riley met with Sue Richardson, City of Santee
Parks and Rec.
Kirk attended focus group for Master Plan update and stated MTB trails and bike facilities should be in the plan.
All the Fanita Ranch trails will be maintained by the Homeowners Association. Ben will touch base with Fanita.
Flinn Springs – Kirk Riley
Jason Showalter in charge of this and has met with county and submitted proposal.
Ben – the process will probably involve a hired consultant and a conceptual design followed by a detailed plan.
We should identify the space that we want. Do we have any say in the design of these trails?
Ben – we will most likely be the partner organization with the County of SD, offer volunteer maintenance. If they are able to raise funds, they may need less from us, but we will have some say in what is going in there.
Kirk Riley would like to make this trail system Enduro rider friendly. Jay will try to design something that will be “sell-able”.
No continued work will happen at Black Mountain until rain/winter.
Consent Agenda Motion made and passed.
Meeting Minutes. Approval of 6/15/2016 minutes – Kevin Loomis
These have been reviewed.
Ben makes motion to approve minutes, Jose seconded
Unanimously approved.
June Financial Report – Scott
Minette makes a motion to continue June Financial report for the next meeting
Continuance on this item
Old Business
Strategic Plan –Susie (Goal #3 Education starting at 6pm)
Goal #1 – Advocacy
Goal #2 – Trails
Goal #3 – Education is partway finished. We could set up another call to continue going over education.
Goal #4 – “fun” the group has had a conference call on this, and initiatives nearly finished
#5 “Governance and Financial” will be worked on by Susie and Jason.
Lenore Lowe (Consultant) will come to the August board meeting. There should be initiatives listed under all the objectives/goals before then.
Susie would like to see more content listed on the website in references to the top 10 priority projects. We would like to be able to describe and show where the progress is being made.
Liaison work and subcommittees will be listed under the Top 10 Priority Projects. Descriptions need to be written about each Priority Project. Identifying the needs and recruiting will be listed under these, as well. Ben will write descriptions of these.
Identify who “partners” are in order to create more legal trail. Identify who “government” and “Private entities” are. “Developers and land trusts” for private entities.
Initiatives can change over time, the goals and the main objectives and will be the public-facing things.
Crow’s Nest – Minette (5 mins) [Closed Session]
SDMBA MTB Ranger Bike Training – update (Minette)
Jason had it scheduled, but it needs to be rescheduled because of a conflict.
Requests for Continuance on any current Agenda items
June Financial Report – Scott
Funding Discussion – shift ED role to FT (Robert 5 mins)
Discussion Agenda (Indicate action items)
Item 1. Tour De Fat planning (Alison/Jason) 10 mins.
Pre-Events and Promotion
Two phone calls so far, social media and advertising for the event
Bicycle Coalition meeting this coming week for the event
Kelly from New Belgium brewing – we will meet with her to figure out what pre-events we can do.
Over the next few weeks, promotions will come together for the event.
Talking with Carrie Hammond about promotions: such as: lanyards for volunteers, tire levers as things to sell
First Aid kits would be another potential item. These would be SDMBA branded. Susie will talk to Kelly to see if we can co-brand items for the Tour de Fat, as they are more popular.
More TDF license plates
Tire levers – maybe not a good idea. Possibly to use tire levers as something for another event, maybe for the Volunteer Appreciation Party?
Action Items: Tour De Fat budget
FB Boosts: $250
Starting Change/Cash: $500 in small bills. $1, $5
Pizza: $250 (SDCBC puts in $250)
Other possible pre-event costs: $250
Total: $1000
Ben makes a motion for $1000 for Tour de Fat; Mike Seconds.
Unanimously approved.
Item 2. MemberLeap Discussion (Robert H.) 15 mins.
Robert is not present. Susie has been on these demo calls.
$2500 for $3000 – initial costs and then monthly fees
More to discuss later.
Item 3. Major Donor Event Brainstorm (Susie) 10 mins.
What does it look like?
What does this mean for us? What are the goals/outcomes? Are we ready for this?
Number of people, how much it would cost, etc. We have never done one before.
Objectives: 1. Raise money for SDMBA 2. Acknowledgement and dinner for these major donors.
Make it an informal event.
Have an auction with items to bid on. We would like to have a silent auction with these items. These auction items need to be premium items. Experiences or ?
The Lafayette – at least $4000 to have an event there $35/plate. We would probably invite 100-150 people and get about 60-65 attendees.
Susie has a major donor list she has been working on
A presentation of some sort to show what we are doing with funds – visual? A video would be a great idea. This part is crucial and very important.
Why do people want to give us money? What’s our story?
Huge gala at the World Summit – Susie is in contact with Aaron Locker(development) at IMBA for consultation
Return on Investment is key
If we do an event like this, the following year the event needs to be better. If we are feeling hesitant about this, then we are not ready.
What is the draw to get the individuals to the event?
Who is going to come to the event? Will we have someone speaking at this event?
Item 4. World Summit logistics (Susie) 5 mins.
Robert and Jeff – Robert will not be able to drive. Jeff is registered, has his own room.
Kevin registered using FREE entry won during Fall membership drive.
Ben has not registered and is supposed to get prices on airfare.
Susie is getting a code for registration from an IMBA scholarship
Contact Scott to get reimbursed for this registration.
Jeff will probably drive, and Robert will drive back with Jeff.
The plan has been to fly in Wednesday early morning, fly out on Sunday morning.
Jeff can get 5 people and bikes in his car – Saturday is the epic ride at a different venue.
Susie tried to book the hotel, is in negotiations with IMBA for double rooms.
Should we go back to looking for a house? We will give IMBA a week to figure this out.
Item 5. Ellsworth partnership (Susie) 2 mins.
Lunch with Jonathan Freeman, talking to him about donating a bike to do a raffle.
They can’t do it in the fall but can probably do it for the spring.
Negotiations about further sponsorship opportunities continue.
Item 6. Grant updates:
SDF Opening the Outdoors/SD Canyonlands (Oak Park/Chollas Creek) SDMBA share approx. $4,500
Partnership grants with Canyonlands, UrbanCorps, and us.
SDF knocked 10% off of what Eric had asked for.
Pre work walking the area, flagging the area, 4 work days originally. It may only be 3 work days now.
Press release just came out from the San Diego Foundation.
REI work stations (BM and Daley)
2 new work stations delivered to north of the border on Tuesday.
Base being poured at Black Mountain, Mission trails one will be in by Saturday.
San Dieguito RPF/Bernardo Summit REI grant
Need to determine partnership project here with Trish Boaz.
Work on the Bernardo Summit trail. Their grant is partially a rehab on that trail.
REI 2016 BM Storage Container $2251 to purchase a storage container at Sundevil Way. (Susie 5 mins)
The continuing work on the contour trail is still significant and needs to be done. Should be done in 5-6 trail days.
Maybe we should rent container rather than own. $69 per month.
Susie will contact Matt to see about status of project
Item 7. Reservation project/Big Bear/Mammoth (Mike J. 5 mins)
Mike Jennings – Kirk Riley and Mike have been contacting local reservations to see about interest in MTB as an economic driver activity. Contacting Snow Summit/Mammoth to gauge their interest. Bike park, liabilities, etc has been discussed and reservation information has been had. SDMBA would like to be a facilitator; writing up a business proposal to get data from Big Bear and bike parks and what logistics it would take to interact with the reservation. Kirk met with operations director from Snow Summit. Return on investment is important to them.
Logistics, access to water is important. We can help build the trails, provide volunteers, etc.
A facilitator role is definitely a better option for SDMBA
What backup plan could we have in place to initiate this project if Snow Summit does not want to step in and be a part of it?
Grant for Indian health? The reservations will have considerable funding,depending on which ones we are looking at. If these reservations have the capital, we may be able to provide guidance.
Shuttle business, etc to potentially be run by reservation citizens.
Research other examples in the country of bike parks on the reservation land. Everything else closes in the winter, we would just have to show them how to do it.
The tribal council is what needs to take over.
Budget for gas for Kirk and Mike J. going back and forth for meetings? $250 proposed budget for gas, receipts will be submitted.
Ben makes a motion to approve $250 for travel expenses for Mike J. and Kirk for meeting with reservations/bike park. Skii seconds. Approved, Mike J. abstains
Item 8. MTRP and East Elliot Trail Building (Ben 5 mins)
Aware of illegal trail building happening in East Elliot.
Rangers and Marines will be patrolling to catch trail builders.
This has been a problem that must not continue. This illegal work will jeopardize any progress trying to be made for a connector here. The MTB community are the stewards and rogue individuals needs to be told to stop.
Item 9. Trail Liaison updates (Ben/Susie 5 mins)
Kim Wiley resigning as MTRP liaison. Gave over bells to Bryan Furbee to stock at Cowles. Kim will no longer do trail work at Mission Trails. SDMBA will start recruiting for new MTRP liaison.
Kim has worked previously at Cowles and E-ticket, definitely needs to be replaced. We need people can organize trail work, prioritize projects with the rangers, develop relationships with land managers, etc.
Calavera Liaison – North County coastal position open and posted on the website. 4 different people are interested. It would be good to have a team up there.
Center for Natural Lands Management is responsible for Calavera for the City of Carlsbad
Item 10. Funding Discussion – shift ED role to FT (Robert 5 mins)
Continuance on this item.
Item 11. Meeting with Greg Cox/Bike Park Discussion (Susie 5 mins)
Set up a meeting for bike park in South Bay.
Skii, Jose, and Susie could all go.
Massive growth down there, a ton of activity at the Olympic Training Center.
Could action between Chula Vista and the county happen?
Item 12. Volunteer Appreciation Party (Susie/Minette 5 mins)
October 17th at Green Flash – for Volunteer Appreciation Party. Mike J. to confirm date.
Kids and pets are allowed, we can get there at 6 PM in order to set up early.
There are discounted prices for beer and possible drink tickets available. The space is provided for free.
We also want to ask if they have their sound system up. We would like to have a slideshow of the year. Jose to work on this.
Brainstorm about who we would like to cater food
Updates – (Non Discussion Items)
Item 1. McCain Valley/Chaparral Land Conservancy (Ben) 5 mins
Item 2. Development update Del Mar Mesa Position (Ben ) 5 mins
Item 3. STC Bill s.3205 (Ben/Susie) 5 mins
Items for next meeting Agenda
Item 1.
Board member communications
Item 1. ED updates and upcoming events (Susie)
Cuyamaca ride that is happening this Saturday, 7/23.
Item 2. Board shirts $12 each for embroidery for those that still owe.
Item 3. The next advocacy meeting, it cannot be 9/12
What if we made it 9/6 instead? Andy said the office should be available on that day.
Lindsay from Laguna needs to be contacted in order to confirm 9/6. Susie will contact
Possible speakers: Jeff Hayes (NFS) and Trish Boaz (San Dieguito River Park Conservancy)
Adjournment
Meeting Ends at 8:55 PM
Next Meeting: August 17 , 2016
Meeting Minutes Recorded by:
Siobhan Baloochi, SDMBA Secretary
Mission Trails Regional Park Visitor’s Center Library
One Father Junipero Serra Trail San Diego, CA 92119
For information contact: info@SDMBA.com or
Kevin Loomis President
President@sdmba.com
Call to Order
Meeting begins at 7:05 PM
Introductions/Roll Call
Susie Murphy – Executive Director
Ben Stone – Vice President
Jeff Tanzola
Jose Galaz
Skii Fleeton-Essenfeld
Mike Jennings
Minette Ozaki
Kirk Riley also present
IMBA 40%/401K for Susie; Healthcare; if she opts in, IMBA has to give her the match.
Public Comment on Non-Agenda Items (2 mins. limit per individual; must fill out comment card prior to call to order) Opportunity for members of the public to speak to the Board on any subject matter not on tonight’s agenda
Ben Stone: Homefed contacted, fence on Strathmore is torn down again and the residents have complained to the City of Santee.
They are repairing the fence quickly again, but people need to stop using the Strathmore entrance to Sycamore.
All of the entrances on Strathmore are not good to use, the City was contemplating sending sheriffs out to patrol this area.
Using that street will jeopardize our chances of future trail use in that area.
Santee Master Plan – Kirk Riley met with Sue Richardson, City of Santee
Parks and Rec.
Kirk attended focus group for Master Plan update and stated MTB trails and bike facilities should be in the plan.
All the Fanita Ranch trails will be maintained by the Homeowners Association. Ben will touch base with Fanita.
Flinn Springs – Kirk Riley
Jason Showalter in charge of this and has met with county and submitted proposal.
Ben – the process will probably involve a hired consultant and a conceptual design followed by a detailed plan.
We should identify the space that we want. Do we have any say in the design of these trails?
Ben – we will most likely be the partner organization with the County of SD, offer volunteer maintenance. If they are able to raise funds, they may need less from us, but we will have some say in what is going in there.
Kirk Riley would like to make this trail system Enduro rider friendly. Jay will try to design something that will be “sell-able”.
No continued work will happen at Black Mountain until rain/winter.
Consent Agenda Motion made and passed.
Meeting Minutes. Approval of 6/15/2016 minutes – Kevin Loomis
These have been reviewed.
Ben makes motion to approve minutes, Jose seconded
Unanimously approved.
June Financial Report – Scott
Minette makes a motion to continue June Financial report for the next meeting
Continuance on this item
Old Business
Strategic Plan –Susie (Goal #3 Education starting at 6pm)
Goal #1 – Advocacy
Goal #2 – Trails
Goal #3 – Education is partway finished. We could set up another call to continue going over education.
Goal #4 – “fun” the group has had a conference call on this, and initiatives nearly finished
#5 “Governance and Financial” will be worked on by Susie and Jason.
Lenore Lowe (Consultant) will come to the August board meeting. There should be initiatives listed under all the objectives/goals before then.
Susie would like to see more content listed on the website in references to the top 10 priority projects. We would like to be able to describe and show where the progress is being made.
Liaison work and subcommittees will be listed under the Top 10 Priority Projects. Descriptions need to be written about each Priority Project. Identifying the needs and recruiting will be listed under these, as well. Ben will write descriptions of these.
Identify who “partners” are in order to create more legal trail. Identify who “government” and “Private entities” are. “Developers and land trusts” for private entities.
Initiatives can change over time, the goals and the main objectives and will be the public-facing things.
Crow’s Nest – Minette (5 mins) [Closed Session]
SDMBA MTB Ranger Bike Training – update (Minette)
Jason had it scheduled, but it needs to be rescheduled because of a conflict.
Requests for Continuance on any current Agenda items
June Financial Report – Scott
Funding Discussion – shift ED role to FT (Robert 5 mins)
Discussion Agenda (Indicate action items)
Item 1. Tour De Fat planning (Alison/Jason) 10 mins.
Pre-Events and Promotion
Two phone calls so far, social media and advertising for the event
Bicycle Coalition meeting this coming week for the event
Kelly from New Belgium brewing – we will meet with her to figure out what pre-events we can do.
Over the next few weeks, promotions will come together for the event.
Talking with Carrie Hammond about promotions: such as: lanyards for volunteers, tire levers as things to sell
First Aid kits would be another potential item. These would be SDMBA branded. Susie will talk to Kelly to see if we can co-brand items for the Tour de Fat, as they are more popular.
More TDF license plates
Tire levers – maybe not a good idea. Possibly to use tire levers as something for another event, maybe for the Volunteer Appreciation Party?
Action Items: Tour De Fat budget
FB Boosts: $250
Starting Change/Cash: $500 in small bills. $1, $5
Pizza: $250 (SDCBC puts in $250)
Other possible pre-event costs: $250
Total: $1000
Ben makes a motion for $1000 for Tour de Fat; Mike Seconds.
Unanimously approved.
Item 2. MemberLeap Discussion (Robert H.) 15 mins.
Robert is not present. Susie has been on these demo calls.
$2500 for $3000 – initial costs and then monthly fees
More to discuss later.
Item 3. Major Donor Event Brainstorm (Susie) 10 mins.
What does it look like?
What does this mean for us? What are the goals/outcomes? Are we ready for this?
Number of people, how much it would cost, etc. We have never done one before.
Objectives: 1. Raise money for SDMBA 2. Acknowledgement and dinner for these major donors.
Make it an informal event.
Have an auction with items to bid on. We would like to have a silent auction with these items. These auction items need to be premium items. Experiences or ?
The Lafayette – at least $4000 to have an event there $35/plate. We would probably invite 100-150 people and get about 60-65 attendees.
Susie has a major donor list she has been working on
A presentation of some sort to show what we are doing with funds – visual? A video would be a great idea. This part is crucial and very important.
Why do people want to give us money? What’s our story?
Huge gala at the World Summit – Susie is in contact with Aaron Locker(development) at IMBA for consultation
Return on Investment is key
If we do an event like this, the following year the event needs to be better. If we are feeling hesitant about this, then we are not ready.
What is the draw to get the individuals to the event?
Who is going to come to the event? Will we have someone speaking at this event?
Item 4. World Summit logistics (Susie) 5 mins.
Robert and Jeff – Robert will not be able to drive. Jeff is registered, has his own room.
Kevin registered using FREE entry won during Fall membership drive.
Ben has not registered and is supposed to get prices on airfare.
Susie is getting a code for registration from an IMBA scholarship
Contact Scott to get reimbursed for this registration.
Jeff will probably drive, and Robert will drive back with Jeff.
The plan has been to fly in Wednesday early morning, fly out on Sunday morning.
Jeff can get 5 people and bikes in his car – Saturday is the epic ride at a different venue.
Susie tried to book the hotel, is in negotiations with IMBA for double rooms.
Should we go back to looking for a house? We will give IMBA a week to figure this out.
Item 5. Ellsworth partnership (Susie) 2 mins.
Lunch with Jonathan Freeman, talking to him about donating a bike to do a raffle.
They can’t do it in the fall but can probably do it for the spring.
Negotiations about further sponsorship opportunities continue.
Item 6. Grant updates:
SDF Opening the Outdoors/SD Canyonlands (Oak Park/Chollas Creek) SDMBA share approx. $4,500
Partnership grants with Canyonlands, UrbanCorps, and us.
SDF knocked 10% off of what Eric had asked for.
Pre work walking the area, flagging the area, 4 work days originally. It may only be 3 work days now.
Press release just came out from the San Diego Foundation.
REI work stations (BM and Daley)
2 new work stations delivered to north of the border on Tuesday.
Base being poured at Black Mountain, Mission trails one will be in by Saturday.
San Dieguito RPF/Bernardo Summit REI grant
Need to determine partnership project here with Trish Boaz.
Work on the Bernardo Summit trail. Their grant is partially a rehab on that trail.
REI 2016 BM Storage Container $2251 to purchase a storage container at Sundevil Way. (Susie 5 mins)
The continuing work on the contour trail is still significant and needs to be done. Should be done in 5-6 trail days.
Maybe we should rent container rather than own. $69 per month.
Susie will contact Matt to see about status of project
Item 7. Reservation project/Big Bear/Mammoth (Mike J. 5 mins)
Mike Jennings – Kirk Riley and Mike have been contacting local reservations to see about interest in MTB as an economic driver activity. Contacting Snow Summit/Mammoth to gauge their interest. Bike park, liabilities, etc has been discussed and reservation information has been had. SDMBA would like to be a facilitator; writing up a business proposal to get data from Big Bear and bike parks and what logistics it would take to interact with the reservation. Kirk met with operations director from Snow Summit. Return on investment is important to them.
Logistics, access to water is important. We can help build the trails, provide volunteers, etc.
A facilitator role is definitely a better option for SDMBA
What backup plan could we have in place to initiate this project if Snow Summit does not want to step in and be a part of it?
Grant for Indian health? The reservations will have considerable funding,depending on which ones we are looking at. If these reservations have the capital, we may be able to provide guidance.
Shuttle business, etc to potentially be run by reservation citizens.
Research other examples in the country of bike parks on the reservation land. Everything else closes in the winter, we would just have to show them how to do it.
The tribal council is what needs to take over.
Budget for gas for Kirk and Mike J. going back and forth for meetings? $250 proposed budget for gas, receipts will be submitted.
Ben makes a motion to approve $250 for travel expenses for Mike J. and Kirk for meeting with reservations/bike park. Skii seconds. Approved, Mike J. abstains
Item 8. MTRP and East Elliot Trail Building (Ben 5 mins)
Aware of illegal trail building happening in East Elliot.
Rangers and Marines will be patrolling to catch trail builders.
This has been a problem that must not continue. This illegal work will jeopardize any progress trying to be made for a connector here. The MTB community are the stewards and rogue individuals needs to be told to stop.
Item 9. Trail Liaison updates (Ben/Susie 5 mins)
Kim Wiley resigning as MTRP liaison. Gave over bells to Bryan Furbee to stock at Cowles. Kim will no longer do trail work at Mission Trails. SDMBA will start recruiting for new MTRP liaison.
Kim has worked previously at Cowles and E-ticket, definitely needs to be replaced. We need people can organize trail work, prioritize projects with the rangers, develop relationships with land managers, etc.
Calavera Liaison – North County coastal position open and posted on the website. 4 different people are interested. It would be good to have a team up there.
Center for Natural Lands Management is responsible for Calavera for the City of Carlsbad
Item 10. Funding Discussion – shift ED role to FT (Robert 5 mins)
Continuance on this item.
Item 11. Meeting with Greg Cox/Bike Park Discussion (Susie 5 mins)
Set up a meeting for bike park in South Bay.
Skii, Jose, and Susie could all go.
Massive growth down there, a ton of activity at the Olympic Training Center.
Could action between Chula Vista and the county happen?
Item 12. Volunteer Appreciation Party (Susie/Minette 5 mins)
October 17th at Green Flash – for Volunteer Appreciation Party. Mike J. to confirm date.
Kids and pets are allowed, we can get there at 6 PM in order to set up early.
There are discounted prices for beer and possible drink tickets available. The space is provided for free.
We also want to ask if they have their sound system up. We would like to have a slideshow of the year. Jose to work on this.
Brainstorm about who we would like to cater food
Updates – (Non Discussion Items)
Item 1. McCain Valley/Chaparral Land Conservancy (Ben) 5 mins
Item 2. Development update Del Mar Mesa Position (Ben ) 5 mins
Item 3. STC Bill s.3205 (Ben/Susie) 5 mins
Items for next meeting Agenda
Item 1.
Board member communications
Item 1. ED updates and upcoming events (Susie)
Cuyamaca ride that is happening this Saturday, 7/23.
Item 2. Board shirts $12 each for embroidery for those that still owe.
Item 3. The next advocacy meeting, it cannot be 9/12
What if we made it 9/6 instead? Andy said the office should be available on that day.
Lindsay from Laguna needs to be contacted in order to confirm 9/6. Susie will contact
Possible speakers: Jeff Hayes (NFS) and Trish Boaz (San Dieguito River Park Conservancy)
Adjournment
Meeting Ends at 8:55 PM
Next Meeting: August 17 , 2016
Meeting Minutes Recorded by:
Siobhan Baloochi, SDMBA Secretary